Released on = July 17, 2007, 9:46 am

Press Release Author = Alison McNeill

Industry = -- Choose an Industry --

Press Release Summary = FutureWorks Principal, Brian Solis, Joins Bulldog Reporter's
Conference on Supercharging Press Releases

Press Release Body = SAN JOSE, CALIF. -- July 16, 2007 -- Brian Solis, Principal and
Founder of FutureWorks and expert in advanced PR and social media, joined Bulldog
Reporter's PR University Audio Conference, "Supercharging Press Releases: How PR Can
Use SEO, RSS and Multimedia to Craft Smart Releases" on July 12th.

Brian Solis is a leading authority on Social Media, Search Engine Optimized (SEO),
and Multimedia press releases. Solis joined other industry experts including:

Paul Dyer, new media specialist, Marketwire
Sarah Skerik, vice president, distribution services, PR Newswire
David Meerman Scott, author, The New Rules of Marketing and PR
Shannon Whitley, principal, Whitley Media

Conference description:
Readership of corporate announcements and releases has skyrocketed because the
public no longer relies solely on the press to police and present information. The
general public now comprises 50 percent of today's release readership online -
thanks to online newsrooms, search engines and tools such as RSS.

Solis runs the PR 2.0 blog, which explores the dynamics of social media and new PR.
He also runs bub.blicio.us, a blog covering the Social Economy behind the new Web.
Solis also regularly contributes PR and tech comments and articles to industry sites
and publications. He is a Co-founder of the Social Media Club, an original member of
the Media 2.0 Workgroup, and a contributor to the Social Media Collective.

Links:
Conference -www.bulldogreporter.com/conferences/smartreleases.html

PR 2.0 - www.briansolis.com

FutureWorks - www.future-works.com

About FutureWorks, Inc.
With offices in Silicon Valley and San Francisco, FutureWorks, www.future-works.com,
partners with market leaders and emerging companies to increase visibility, spark
conversations and customer-pull, cultivate markets and create new opportunities that
are necessary to expand business.

The agency\'s specialty lies in its ability to understand technology and, in turn,
present market-specific, real world solutions for specific markets and people.

Contact:
Alison McNeill
408-428-0895 Ext. 112
alison@future-works.com


Web Site = http://www.future-works.com

Contact Details = Alison McNeill
408-428-0895 Ext. 112
alison@future-works.com